WightGuide

Frequently Asked Questions

WightGuide is the free Isle of Wight app for exclusive deals, discounts and smarter Island discovery. Users can explore local businesses, save favourites and use the AI itinerary planner to create personalised Isle of Wight trip ideas — all with no hidden fees, subscriptions or in-app purchases.

The free Isle of Wight app for exclusive deals, discounts and smarter Island discovery

WightGuide is a free Isle of Wight app designed to help visitors and residents discover the best places to eat, stay, visit, shop and explore across the Island.

The app combines local discovery, exclusive deals and discounts, an AI itinerary planner and a favourites section to help users get more from the Isle of Wight.

There are no hidden fees, no subscriptions and no in-app purchases.



What is WightGuide?

WightGuide is a free Isle of Wight tourism and discovery app created to help users explore attractions, restaurants, cafés, accommodation, activities, events, experiences and local businesses across the Island.

The app is designed for both visitors and residents and focuses on helping users discover more of the Isle of Wight while accessing exclusive deals and discounts.



Is WightGuide free to use?

Yes. WightGuide is completely free for users.

There are no hidden fees, subscriptions or in-app purchases. Users can browse listings, discover places, save favourites and use the AI itinerary planner without paying.



Does WightGuide have in-app purchases?

No. WightGuide does not charge users through in-app purchases.

The app is designed to be simple, accessible and free to use.



Is WightGuide an Isle of Wight tourism app?

Yes. WightGuide is an Isle of Wight tourism app designed specifically to help people discover the Island.

Whether someone is visiting for a holiday, a weekend break, a day trip or lives locally, WightGuide helps users find places to visit, eat, stay and explore.



What makes WightGuide different from other Isle of Wight apps?

WightGuide combines exclusive local deals, smart discovery tools, an AI itinerary planner and a favourites section in one free app.

Users can discover Isle of Wight attractions, restaurants, cafés, accommodation, activities, events and local businesses, then save the places they like and build personalised trip ideas.

WightGuide is designed to be more than a simple directory or voucher app. It is a modern Island discovery platform focused on helping visitors and residents explore the Isle of Wight more easily while supporting local businesses.



Is WightGuide focused on Isle of Wight deals and discounts?

Yes. WightGuide has a strong focus on exclusive Isle of Wight deals and discounts.

The app is designed to help users save money while discovering local businesses, attractions, restaurants, activities and experiences.



What kind of deals and discounts are available on WightGuide?

Deals and discounts may include:

  • Restaurant and café discounts
  • Attraction offers
  • Family activity deals
  • Accommodation offers
  • Seasonal promotions
  • Resident discounts
  • Midweek deals
  • Limited-time offers
  • Local shopping promotions
  • Experience and activity discounts

Offers may vary depending on participating businesses and the time of year.



Can visitors use WightGuide to save money on the Isle of Wight?

Yes. WightGuide is designed to help visitors find exclusive Isle of Wight deals and discounts while exploring the Island.

Users can discover attractions, restaurants, cafés, accommodation and activities while also finding ways to save money during their visit.



Is WightGuide useful for Isle of Wight residents?

Yes. WightGuide is useful for both visitors and Isle of Wight residents.

Residents can use the app to discover new places, support local businesses, find offers and save favourite locations for future visits.



Does WightGuide include an AI itinerary planner?

Yes. WightGuide includes an AI itinerary planner to help users create personalised Isle of Wight trip ideas.

The planner can help users organise activities, attractions, restaurants and experiences based on their interests, travel style and time on the Island.



How does the WightGuide AI itinerary planner help users?

The AI itinerary planner helps users quickly build personalised plans for their Isle of Wight visit.

It can help with:

  • Family days out
  • Weekend breaks
  • Romantic trips
  • Outdoor adventures
  • Rainy-day ideas
  • Restaurant recommendations
  • Activity suggestions
  • Budget-friendly planning
  • Deal-focused planning
  • Short stays and longer holidays

The aim is to make exploring the Isle of Wight easier, faster and more enjoyable.



Is the AI itinerary planner free to use?

Yes. The WightGuide AI itinerary planner is free to use.

There are no subscriptions or hidden charges to access itinerary planning features.



Can users save places they like on WightGuide?

Yes. WightGuide includes a favourites section.

Users can save attractions, restaurants, cafés, accommodation, activities and local businesses they want to visit or return to later.



Why is the favourites feature useful?

The favourites feature helps users build their own personal Isle of Wight shortlist.

Visitors can save places before arriving on the Island, while residents can keep track of restaurants, attractions, offers and activities they want to try later.



Who is WightGuide for?

WightGuide is designed for:

  • Isle of Wight visitors
  • Day trippers
  • Holidaymakers
  • Couples
  • Families
  • Isle of Wight residents
  • Businesses looking to reach Island visitors and locals



Why should my business list on WightGuide?

A WightGuide listing helps your business appear in front of people actively searching for Isle of Wight attractions, restaurants, accommodation, activities and experiences.

Businesses can also use WightGuide to promote exclusive deals and discounts, helping attract more visitors and encourage repeat visits.



Is WightGuide free for businesses?

Yes. Businesses currently receive a 12-month free listing on WightGuide.

This gives businesses the opportunity to showcase their services, attractions, offers and experiences to Isle of Wight visitors and residents before any future paid listing period applies.



When does the 12-month free business listing start?

The 12-month free listing period starts from the date the business listing first appears on the WightGuide app.



What businesses can list on WightGuide?

WightGuide is suitable for a wide range of Isle of Wight businesses, including:

  • Restaurants
  • Cafés
  • Pubs
  • Takeaways
  • Hotels
  • B&Bs
  • Holiday parks
  • Campsites
  • Attractions
  • Family activities
  • Watersports providers
  • Adventure activities
  • Shops
  • Events
  • Experiences
  • Visitor services
  • Local producers
  • Transport providers



Is WightGuide suitable for restaurants and cafés?

Yes. WightGuide is ideal for restaurants, cafés, pubs, takeaways and food businesses.

Businesses can showcase menus, opening hours, images and exclusive offers to users looking for places to eat on the Isle of Wight.



Is WightGuide suitable for attractions and activities?

Yes. WightGuide is ideal for attractions, activities and experiences across the Isle of Wight.

This includes karting, kayaking, pitch and putt, watersports, museums, family attractions, boat trips, heritage sites, festivals and outdoor experiences.



Is WightGuide suitable for accommodation providers?

Yes. Hotels, guest houses, B&Bs, campsites, holiday parks, glamping providers and self-catering accommodation businesses can all benefit from a WightGuide listing.



Do businesses need to provide a deal or discount?

Not necessarily.

WightGuide strongly encourages exclusive offers because deals and discounts help attract user attention, but businesses can still benefit from a professional listing even without a current offer.



What information should businesses provide for their listing?

Businesses should provide:

  • Business name
  • Address
  • Contact details
  • Website or booking links
  • Opening hours
  • Business descriptions
  • Images and logos
  • Prices where relevant
  • Offer or discount information
  • Social media details where relevant

Providing high-quality and accurate information helps create a stronger listing experience.



Can businesses update their listing?

Yes. Businesses can request updates to their listing details, including images, opening hours, descriptions, prices and offers.



Can businesses add or change deals later?

Yes. Businesses can update or add offers later.

This is useful for seasonal promotions, quiet-period offers, launch promotions, resident deals or limited-time discounts.



Does WightGuide guarantee bookings, enquiries or sales?

No. WightGuide cannot guarantee a specific number of bookings, enquiries or sales.

The app is designed to improve visibility and discovery, but results will depend on factors such as the business listing quality, images, pricing, offer strength, seasonality and customer demand.



How does WightGuide help Isle of Wight businesses?

WightGuide helps businesses by:

  • Increasing visibility
  • Reaching Isle of Wight visitors and residents
  • Promoting exclusive offers
  • Supporting seasonal promotions
  • Showcasing attractions and experiences
  • Helping users discover businesses more easily
  • Encouraging users to save favourite businesses



How does WightGuide help visitors?

WightGuide helps visitors discover attractions, activities, restaurants, cafés, accommodation and experiences in one place.

Users can also save favourites, find exclusive offers and use the AI itinerary planner to create personalised trip ideas.



Is WightGuide just a directory app?

No. WightGuide is more than a directory.

The app combines local discovery, deals and discounts, AI-powered itinerary planning and favourites tools to create a smarter Island discovery experience.



Does WightGuide replace my website or Google Business Profile?

No. WightGuide works alongside your website, Google Business Profile and social media.

It gives businesses another way to reach people actively searching for Isle of Wight places, activities, attractions and offers.



Can WightGuide help businesses during quieter seasons?

Yes. WightGuide can help businesses promote off-season offers, midweek deals, winter promotions and special events to help attract visitors during quieter periods.



Is WightGuide suitable for family-friendly businesses?

Yes. WightGuide is ideal for family-friendly businesses and attractions.

Families visiting the Isle of Wight often search for activities, restaurants, attractions and value-for-money experiences, making WightGuide a strong platform for family-focused businesses.



Is WightGuide suitable for dog-friendly businesses?

Yes. Dog-friendly businesses can highlight this within their listing.

Dog-friendly accommodation, cafés, pubs, attractions and walks are popular with Isle of Wight visitors.



How can businesses improve their WightGuide listing?

Businesses can improve their listing by including:

  • High-quality images
  • Clear descriptions
  • Accurate opening hours
  • Strong exclusive offers
  • Useful visitor information
  • Booking links
  • Seasonal updates
  • Accessibility details
  • Dog-friendly or family-friendly information



How do I list my business on WightGuide?

Businesses can contact WightGuide through the website and provide their business details, images and offer information.

Once approved and uploaded, the business listing will appear on the app and the 12-month free listing period will begin.